This introductory module will review the foundational aspects of business and the digital marketing space. Topics such as the key principles of business, management, strategy and utilization of digital marketing with them will also be discussed.

This module will tackle sales funneling and the steps needed to create effective funnels that turn prospects into customers. You will learn effective ways to develop a brand, create a website that grabs attention and builds email lists, all while creating a high-conversion sales page.

This will focus on the best approach to email marketing to include: email design, list segmentation, automation, personalization, and analytics. The module will also employ projects and case studies to solidify concepts that will generate engaging subscribers

Fundamentals of branding will start a new business off strong. This module will learn what it looks like to develop a unique brand with a specific voice, resulting in a strong reputation. In addition, effective communication tactics will be discussed.

An overview of helpful tools to utilize in brand development and marketing such as project management software, customer relationship management (CRM) systems, financial management software, and marketing automation platforms.

Social media is no stranger, but this module will really dive into comprehensive content strategy. Defining a target audience and effective content creation are just a few of the topics to be reviewed.

This module will provide a brief overview of optimizing blogging content in relationship to search engines via keyword research, on-page optimization, link building, and content promotion

This final module will give insight into marketing a business on a variety of platforms such as Facebook, Instagram, Pinterest, TikTok, and Youtube.

The community that comes with this course is composed of like-minded students who are building their brand. This community space offers an area to discuss ideas and receive support from course instructors.